AI Insights · Timothy · April 2023
Top 5 Apparel Apps Performance in Switzerland for Q1 2023
Discover the performance trends of the top five apparel apps in Switzerland for Q1 2023, including weekly downloads and active user data.
The first quarter of 2023 saw dynamic performance for the top five apparel apps in Switzerland. Here's a snapshot of their trends in weekly downloads and active users.
SHEIN - Shopping Online exhibited a strong presence with weekly downloads increasing from 6.4K at the end of December to over 10K by the end of March. Active users grew consistently, reaching 145K in the last week of March from an initial 121K at the start of the quarter.
Zalando – Online fashion faced a modest decline in weekly downloads, starting at nearly 7K and dropping to 4.9K by the end of March. Active users showed a fluctuating trend, ending the quarter with approximately 147K, down from 176K in late December.
H&M - we love fashion experienced a notable spike in weekly downloads mid-March, peaking at 9.5K, before settling at around 4.8K by the end of the month. Active users saw some fluctuations but remained relatively stable, concluding March with 117K from an initial 113K.
LightInTheBox showed steady weekly download numbers, climbing from 2.7K in late December to over 4.1K by the end of March. Active users increased steadily, hitting 17.4K in the last week of March from 13K at the beginning of the quarter.
ABOUT YOU Online Fashion Shop saw a gradual increase in weekly downloads, starting at 1.8K and reaching 4.2K by the end of March. Active users also grew, peaking at 32.5K in mid-March before slightly decreasing to 31.8K by the end of the month.
These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.
