Top 5 Apparel Apps in Central America Q1 2023

In the first quarter of 2023, the top 5 apparel apps in Central America exhibited varied trends in weekly downloads and active users. Here’s a closer look at the performance metrics for SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, adidas: Shop Shoes & Clothing, FARFETCH - Shop Luxury Fashion, and ZARA.

SHEIN - Shopping Online witnessed a fluctuating trend in weekly downloads, peaking at around 560K in the week of February 20. The app also had a significant number of weekly active users, reaching approximately 5.8M in late February. This indicates high user engagement throughout the quarter.

Nike: Shoes, Apparel, Stories experienced a steady decline in weekly downloads, starting at 146.7K in late December and ending with 82.3K in the last week of March. Weekly active users saw a slight decrease, from roughly 740K to 688K over the quarter.

adidas: Shop Shoes & Clothing showed a mixed trend in weekly downloads, with a peak of 72.3K in early January and a significant drop to around 11.6K in mid-March. The app had a notable dip in weekly active users, from 394K in early January to approximately 218K by mid-March, before recovering to nearly 297K by the end of the quarter.

FARFETCH - Shop Luxury Fashion had a relatively stable performance in weekly downloads, maintaining between 20K to 36K downloads throughout the quarter. Weekly active users for FARFETCH ranged from 52K to 65K, showing consistent user engagement.

ZARA observed a gradual decrease in weekly downloads, starting at 32.4K in late December and dropping to around 17.5K by the end of March. Weekly active users displayed a slight decline, beginning at 171K and ending with 145K over the quarter.

These insights highlight the varying levels of user engagement and download trends among the top apparel apps in Central America. For more detailed insights and data, visit Sensor Tower.