Top 5 Apparel Apps in Bulgaria Q1 2023 Performance

In the first quarter of 2023, the top 5 apparel apps in Bulgaria showed varied trends in weekly downloads and active user metrics, according to data from Sensor Tower. Here's a closer look at their performance.

ABOUT YOU Online Fashion Shop saw a notable increase in weekly downloads, peaking at around 20.5K in mid-January. Following this peak, the app's downloads stabilized to an average of approximately 9K per week. Weekly active users also showed a positive trend, starting at 85.4K and rising to 113K by the end of March.

MODIVO - Moda i zakupy online experienced a significant boost in weekly downloads, reaching a high of 13.6K in late February. Active users followed a similar upward trajectory, starting at 15.8K and climbing to a peak of 34.3K by the end of February, before slightly declining to 27.3K towards the end of the quarter.

SHEIN - Shopping Online maintained steady growth in weekly downloads, with a significant increase in mid-March, peaking at 12.3K. Active users also showed a consistent rise, starting at 59.7K and reaching 89K by the end of March.

efootwear.eu online shoe store had a more fluctuating download trend, with a peak of 4.1K in mid-January and a subsequent decline to below 1K by the end of March. Active users initially increased from 19.7K to a peak of 31.1K in early January but then gradually declined to 18K by the end of the quarter.

H&M - we love fashion experienced a steady increase in weekly downloads, peaking at 3.2K in mid-March. However, active users showed a slight decline over the quarter, starting at 44.8K and ending at 40.9K.

For more detailed insights and data, visit Sensor Tower.