AI Insights · Timothy · April 2023
Top 5 Apparel Apps in Belgium: Q1 2023 Performance
Discover the performance trends of the top apparel apps in Belgium during Q1 2023, including download rates and active user statistics.
In the first quarter of 2023, the top five apparel applications on a unified platform in Belgium showed varied performance trends. Here's a closer look at how these apps fared:
SHEIN - Shopping Online saw consistent weekly downloads, peaking at around 26.4K in early February. Throughout the quarter, the app maintained a steady increase in weekly active users, starting from 281K at the end of December and reaching approximately 344K by the end of March.
Zalando – Online fashion experienced a noticeable decline in weekly downloads, starting at 14.5K in the first week of January and dropping to about 8.9K by the last week of March. Active users saw a similar pattern, starting at 370K at the end of December and fluctuating to settle around 319K by the end of Q1.
H&M - we love fashion had a spike in weekly downloads in early January, reaching 8.8K, but later fluctuated around 5K to 6K for most of the quarter. The app's weekly active users showed a slight decline, starting at 158K at the end of December and ending at approximately 144K by the end of March.
Nike: Shoes, Apparel, Stories recorded stable download numbers, hovering around 4.3K to 5.8K weekly. The active user base remained relatively steady, starting at 86K at the end of December and maintaining around 86K by the end of March.
LightInTheBox showed a gradual increase in weekly downloads, beginning at 2.2K in late December and peaking at approximately 5K by the end of March. Active users also grew steadily, starting at 12K at the end of December and reaching around 19.5K by the end of Q1.
These insights come from Sensor Tower, where more detailed analytics and trends can be explored.
