Top 5 Apparel Apps in Austria Q1 2023 Performance Overview

In the first quarter of 2023, Austria's top 5 apparel apps showcased diverse performance trends on a unified platform. Let's delve into the specifics of each app's weekly downloads, revenue, and active users.

SHEIN - Shopping Online experienced a steady increase in weekly downloads, starting at around 5.5K in late December and climbing to nearly 9.9K by the end of March. The app's weekly active users also saw a positive trend, rising from approximately 87.5K to 107.3K throughout the quarter.

Zalando – Online fashion had a varied performance in weekly downloads, peaking at around 7.2K in late December and then fluctuating to about 5.7K by the end of March. The app's weekly active users showed a general upward trend, growing from roughly 132K to 137.5K over the quarter.

ABOUT YOU Online Fashion Shop had an interesting trajectory, with weekly downloads starting at around 2K in late December and seeing a significant increase to about 6.1K by mid-March. The app's weekly active users grew steadily from approximately 25.7K to 31.1K.

H&M - we love fashion demonstrated consistent growth in weekly downloads, beginning at around 3.6K and increasing to approximately 4.9K by the end of March. Weekly active users for the app remained relatively stable, fluctuating between roughly 75.9K and 83.2K.

C&A Mode Online Shop showed a decline in weekly downloads, starting at about 3.8K in late December and decreasing to around 2.8K by the end of March. The app's weekly active users remained relatively stable, fluctuating between approximately 10.7K and 11.9K.

These insights are derived from Sensor Tower data. For a more comprehensive analysis and further insights, visit Sensor Tower.