Top 5 Apparel Apps on Unified Platform in Africa - Q1 2023

In the first quarter of 2023, the top 5 apparel apps in Africa demonstrated notable performance trends across downloads and active users. Here’s a detailed look into their metrics, based on data from Sensor Tower.

SHEIN - Shopping Online experienced robust growth in weekly downloads, starting from around 69K in late December 2022 and peaking at approximately 135K in early March. Active users also saw a positive trend, beginning at around 1.1M and reaching nearly 1.3M by the end of March.

DeFacto - Clothing & Shopping had a dynamic quarter with a significant spike in weekly downloads, especially in the last week of March, reaching approximately 127K. Active users fluctuated, with a low of about 106K in early February but rebounding to around 174K by the end of March.

adidas: Shop Shoes & Clothing showed a consistent increase in weekly downloads, starting at around 7.7K in late December and ending the quarter at approximately 39K. Active users followed a similar upward trend, from about 29K to nearly 73K.

ZARA maintained a steady number of weekly downloads throughout the quarter, averaging around 19K. Active users remained relatively stable, with minor fluctuations and ending the quarter at approximately 157K.

LC Waikiki EG saw a notable increase in weekly downloads, starting at about 8.7K in late January and peaking at around 27K in late February. Active users showed steady growth, beginning at approximately 12K in early February and reaching around 42K by the end of March.

For more detailed insights and data, visit Sensor Tower.