Top 5 Shopping Apps on iOS in South Africa - Q1 2023

During the first quarter of 2023, the top five shopping apps on iOS in South Africa demonstrated varied performance in terms of downloads, active users, and revenue. Here’s a detailed look at their trends:

SHEIN - Shopping Online experienced a peak in weekly downloads at 21K during mid-February, following a steady increase from early January. By the end of March, downloads had decreased to approximately 7.9K. The app maintained a robust base of weekly active users, starting at around 108K at the beginning of the quarter and peaking at 132K in early March before stabilizing at 132K by the end of the quarter.

Takealot - Mobile Shopping App showed consistent weekly downloads, fluctuating between 5.6K to 7.4K throughout the quarter. Weekly active users for Takealot varied, starting at 105K at the beginning of January, dipping to around 94.7K in mid-March, and ending at approximately 101K by the end of March.

Checkers Sixty60 saw a notable increase in weekly downloads, reaching a high of 8.5K in mid-March. The app began the quarter with around 5.5K downloads per week and ended with 6.1K. Weekly active users mirrored this trend, starting at 55K and peaking at around 61K by the end of March.

bash™ had a remarkable surge in downloads, particularly in mid-February when downloads skyrocketed to 24.6K. This was followed by a decline to 7.9K by the end of March. The app's weekly active users also saw significant growth, starting at 578 in late December and reaching 24.4K by the end of March.

Woolworths (Pty) Ltd maintained a steady download rate, with weekly downloads ranging from 3.5K to 7.8K. Weekly active users showed a gradual increase, beginning at 44.6K at the start of January and rising to nearly 49.1K by the end of March.

These insights into the performance of the top shopping apps highlight the dynamic nature of the market. For more detailed analytics, visit Sensor Tower.