Top 5 Shopping Apps on iOS in Turkey for Q1 2023

During the first quarter of 2023, the performance of the top 5 shopping apps on the iOS platform in Turkey showed varied trends in downloads and active users. Here’s a detailed look at the performance of each app:

Trendyol: Fashion & Trends experienced notable fluctuations in its weekly downloads. Starting the quarter with around 93K downloads, the numbers dipped to approximately 47.6K in early February before rebounding to nearly 100K by the end of March. Active users remained relatively stable, starting at 5.4M and ending the quarter at approximately the same level, peaking at 5.6M mid-March.

Çiçeksepeti - Online Alışveriş saw a diverse range of weekly downloads. The app began the quarter with about 61.6K downloads, saw a significant dip to around 20.5K in late February, and peaked at 97K in early March. Active users followed a similar pattern, starting at 360K, dropping to 205K in early February, and recovering to around 294K by early March.

Hepsiburada: Online Shopping maintained a steady increase in downloads throughout the quarter. Downloads started at 42.6K, with a slight dip in early February to around 21.7K, eventually climbing to 61.8K by the end of March. Active users varied, starting at 2.67M, dipping to 1.86M in early February, and reaching around 2.79M in mid-March.

A101 Plus showed a significant initial download rate of 94.2K in early January, followed by a gradual decline to 15.2K by the end of March. Active user numbers also reflected this trend, starting at 244K and decreasing to 187K by the end of the quarter.

Migros - Market & Yemek had a relatively stable download rate, beginning the quarter with 27.8K and ending with 26.3K. Active users started at 315K, dipped to 238K in late February, and recovered to around 292K by mid-March.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.