AI Insights · Timothy · April 2023
Top 5 Shopping Apps on iOS in Tunisia: Q1 2023 Performance
An overview of the top 5 shopping apps on iOS in Tunisia for Q1 2023, highlighting download trends and active user metrics.
In the first quarter of 2023, the top 5 shopping apps on iOS in Tunisia showed varied performance in terms of downloads and active user engagement. Here's a closer look at the data provided by Sensor Tower:
SHEIN - Shopping Online experienced a notable spike in weekly downloads, peaking at approximately 1.4K during the week of February 27. Overall, downloads fluctuated between 498 and 1.4K throughout the quarter. Weekly active users saw a steady increase, reaching around 7.7K by the end of February before settling at 7.2K in the final week of March.
Alibaba.com maintained a consistent download rate, with weekly figures ranging from 563 to 799. Active users showed a general upward trend, peaking at about 9.6K in early March and ending the quarter with approximately 9.2K active users.
Jumia Online Shopping saw its weekly downloads hover between 540 and 689. Active user numbers remained relatively stable, averaging around 6.6K to 7.3K throughout the quarter, indicating steady user engagement.
ZARA recorded weekly downloads ranging from 243 to 672, with a noticeable peak at the end of January. Active users fluctuated slightly but remained around the 2.5K mark, showing a stable user base.
AliExpress Shopping App had weekly downloads between 282 and 347, with a consistent active user base ranging from 3.9K to 4.4K throughout the quarter.
The data indicates a mixed performance for these apps, with some showing significant peaks in downloads and others maintaining steady active user engagement. For more detailed insights, visit Sensor Tower.
