Top 5 Shopping Apps on iOS in Tunisia - Q1 2023

In the first quarter of 2023, the top shopping applications on the iOS platform in Tunisia demonstrated varied performance in terms of weekly downloads and active user engagement. Here is a detailed look at the metrics for each app.

SHEIN - Shopping Online saw a steady increase in weekly downloads, starting from 498 in late December and peaking at 1.4K in the week of February 27. Active users also grew from 6.1K to 7.7K in the same period, indicating a healthy user engagement.

Alibaba.com maintained consistent weekly downloads, with slight fluctuations. Downloads ranged from 563 at the start of the quarter to a high of 799 in early March. Active users increased from 8.4K to 9.6K, showing a stable user base.

Jumia Online Shopping experienced a decline in weekly downloads, dropping from 689 in late December to 597 by the end of March. Active users saw a similar trend, starting at 7.1K and decreasing to 6.6K, reflecting a slight drop in user engagement.

Yassir Express had a notable decrease in weekly downloads, starting from 439 and falling to 186 by the end of the quarter. This decline indicates a significant reduction in new user acquisition.

Tayara - Annonces en Tunisie! maintained relatively stable download numbers throughout the quarter, with minor variations. Downloads ranged from 399 at the beginning to 378 at the end of March, showing consistent user interest.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.