Top 5 Shopping Apps on iOS in Russia: Q1 2023 Performance

The first quarter of 2023 saw notable activity in the shopping app category on iOS in Russia. Here’s a closer look at the performance of the top 5 shopping applications: WILDBERRIES, Озон: онлайн интернет-магазин, AliExpress: Интернет-магазин, Авито: объявления, and Яндекс Маркет: магазин онлайн.

WILDBERRIES, published by Wildberries OOO, experienced fluctuations in weekly downloads, starting strong with 211.7K in the first week of January and gradually declining to 104.8K by the end of March. The app maintained a robust active user base, peaking at 14.4M in early March and ending the quarter at 14.1M.

Озон: онлайн интернет-магазин from OZON.ru saw a steady increase in weekly downloads, starting at around 76K in late December and reaching 103.9K by mid-February. Active users showed a consistent rise, beginning at 10.4M in late December and peaking at 10.8M at the end of February, before slightly tapering off to 10.5M by the end of March.

AliExpress: Интернет-магазин, published by Alibaba.com (RU), LLC, showcased significant download activity, peaking at 130.3K in the second week of January and gradually declining to 72.9K by the end of March. Active user numbers fluctuated, peaking at 4.6M in mid-January and slightly dropping to 4.2M by the end of the quarter.

Авито: объявления from LLC Doubletapp had a steady download rate, peaking at 82K in the third week of March. The active user base showed consistent growth, starting at 6.3M in late December and reaching 7.1M by the end of the quarter.

Яндекс Маркет: магазин онлайн, published by Mikromobilnost doo, saw weekly downloads fluctuating between 54K and 68K throughout the quarter. Active users showed an upward trend, starting at 3.3M in late December and peaking at 3.6M by the end of February, before stabilizing at 3.4M by the end of March.

For more detailed insights and data, visit Sensor Tower.