Top 5 iOS Shopping Apps in New Zealand - Q1 2023

In the first quarter of 2023, the top 5 iOS shopping apps in New Zealand showed varying trends in downloads and active users. Here’s a detailed look into their performance, based on data from Sensor Tower.

SHEIN - Shopping Online saw a steady number of weekly downloads, starting from 4.2K in late December and peaking at 4.8K in the second week of January. The app maintained its momentum with weekly downloads fluctuating between 3.3K and 4.3K for the rest of the quarter. Active users also remained consistent, beginning at 57.8K and reaching a high of 61K in early January before stabilizing around 57K to 58K.

Temu: Shop Like a Billionaire experienced significant growth in weekly downloads. Starting with merely 156 downloads in late December, the numbers surged to 15.4K by the end of March. Active users followed a similar trend, rising from 582 to 25.3K over the same period, indicating increasing engagement with the app.

Trade Me: Property, Jobs, Shop demonstrated consistent performance in weekly downloads, ranging from 2.7K to 3.6K throughout the quarter. Active users saw a slight fluctuation, starting at 51.5K and peaking at 60.6K at the end of January, then settling around 55K to 58K for the remainder of the quarter.

The Warehouse - Shop and Save showed a varied pattern in weekly downloads, beginning with 3.8K in late December, dipping to 1.1K in mid-March, and ending at 1.4K in late March. Active users were relatively stable, starting at 34.1K, reaching a low of 26.2K in mid-March, and finishing the quarter at 27.9K.

New World NZ had an interesting journey in weekly downloads, beginning with 1.1K in late December and peaking at 4.7K at the end of January. The app then experienced a steady download rate, fluctuating between 2K and 2.7K for the rest of the quarter.

For more detailed insights and data, visit Sensor Tower.