Top 5 Shopping Apps on iOS in Italy for Q1 2023

Throughout the first quarter of 2023, the top 5 shopping apps on iOS in Italy demonstrated varied performance trends. Here's a closer look at their weekly downloads and active user metrics.

Amazon saw a steady decline in weekly downloads, starting from around 35K at the end of December to approximately 21K by the end of March. Despite this, the app maintained a robust active user base, beginning the quarter with around 1.16M active users and ending with nearly 1.12M.

SHEIN - Shopping Online experienced a fluctuating yet overall positive trend in weekly downloads. Downloads increased from 25K at the start of the quarter to about 30K by the end. Active users also saw an upward trend, starting at around 1.33M and reaching approximately 1.49M by the end of March.

Zalando – Online fashion faced a downward trend in downloads, beginning the quarter with 33K weekly downloads and ending with about 14K. The active user base showed a similar trend, starting at roughly 476K and decreasing to about 417K by the end of March.

Alibaba.com exhibited relatively stable weekly downloads, fluctuating between 11K and 16K throughout the quarter. Active users increased from around 99K at the end of December to approximately 114K by the end of March.

Nike: Shoes, Apparel, Stories saw a slight decline in downloads from 17K at the beginning of the quarter to about 15K by the end of March. Active users showed a peak early in the quarter at around 340K, then fluctuated and ended at approximately 261K.

For more detailed insights and data, visit Sensor Tower.