Top 5 Shopping Apps on iOS in Ghana Q1 2023

In the first quarter of 2023, the top 5 shopping apps on iOS in Ghana showed varied performance trends in terms of downloads and active users. Here’s a detailed look at how each app fared, based on data from Sensor Tower.

Alibaba.com had a dynamic quarter with weekly downloads fluctuating but showing a general upward trend. Downloads started at around 4K in late December 2022, dipped to 2.2K by early February, and then peaked at approximately 5.2K by the end of March. Active users also saw a significant rise, beginning at 45.6K and increasing to 52.8K by the end of Q1.

Jumia Online Shopping maintained a more stable performance. Weekly downloads hovered around 1.7K throughout the quarter, with a slight peak of 1.9K in early January. Active users remained relatively consistent, starting at 22.5K and ending Q1 at 22K.

SHEIN - Shopping Online saw a notable rise in downloads towards the end of the quarter. Starting at nearly 1K downloads in late December, the app ended March with a significant peak of 2.3K. Active users followed a similar trend, starting at 6.8K and rising to 9.5K by the end of the quarter.

KiKUU: Online Shopping Mall displayed a fairly steady performance in weekly downloads, beginning at about 1.3K and ending Q1 with a slight dip to 1.1K. Active user numbers remained consistent, starting at 16.6K and concluding the quarter at 15.9K.

Lastly, AliExpress Shopping App experienced a steady increase in weekly downloads, starting at 734 and rising to 1.1K by the end of March. Active users also saw a gradual increase, beginning at 7.7K and reaching 9.5K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.