Top 5 Shopping Apps on iOS in Brazil – Q1 2023 Performance

The first quarter of 2023 saw significant activity in the shopping app sector on iOS in Brazil. Here, we delve into the performance metrics of the top 5 shopping apps, based on data from Sensor Tower.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting strong with approximately 199K downloads in the first week of January and seeing a mid-quarter dip before ending March with around 151K downloads. The app's weekly active users saw a gradual increase, peaking at 3.3M in early March before stabilizing around 3.2M by the end of the quarter.

Shopee Brasil - Frete Zero also showcased notable trends. Weekly downloads began at 179K in early January, fluctuated throughout the quarter, and ended March with 119K downloads. Active users of the app mirrored this trend, peaking at 3.5M in early January and ending the quarter with just over 3.2M active users.

Mercado Libre: Compras Online maintained a steady performance with weekly downloads hovering around 90K for most of the quarter. Active users saw a consistent rise, starting at approximately 3.5M and reaching around 3.6M by the end of March.

Magalu: compras com descontos exhibited a stable trend in weekly downloads, with a notable peak of 152K in the first week of January and stabilizing around 53K by the end of March. The app's active users also showed stability, with numbers fluctuating between 600K and 700K throughout the quarter.

O Boticário saw a significant spike in weekly downloads, reaching 160K at the end of January, and ending the quarter with around 77K downloads. The app's active users also surged, peaking at 885K in late January and maintaining over 700K active users towards the end of March.

These insights provide a comprehensive overview of the top shopping apps on iOS in Brazil for Q1 2023. For more detailed analytics and trends, visit Sensor Tower.