Top 5 Shopping Apps on iOS in Africa for Q1 2023

In the first quarter of 2023, the top 5 shopping apps on iOS in Africa showed diverse trends in downloads and active user engagement. All data is sourced from Sensor Tower, where more detailed insights and analytics can be found.

SHEIN - Shopping Online saw an overall increase in weekly downloads, starting from 17.3K in late December to peaking at 31K in mid-February. The app maintained a robust number of weekly active users, rising from 264K to approximately 308K by the end of March.

Alibaba.com experienced a fluctuating download pattern, starting with 18.7K downloads in late December and reaching up to 25.8K towards the end of March. The active user base also saw growth, beginning at 200K and peaking at around 245K in mid-March.

Amazon Shopping maintained a steady increase in downloads, with numbers moving from 13.9K to 20K by mid-March. Active users showed a consistent upward trend as well, climbing from 448K to nearly 484K by the end of the quarter.

AliExpress Shopping App started with 11.3K downloads and saw a gradual increase, reaching 13.9K downloads towards the end of March. Active user numbers remained relatively stable, starting at 78.6K and ending the quarter at around 88.8K.

Jumia Online Shopping experienced consistent download rates, beginning at 11.2K and ending at 12.2K by the end of March. The app's active user base showed a slight decline, starting at 140K and finishing the quarter at approximately 125K.

Overall, these top shopping apps displayed varied performance trends in terms of downloads and active users. For more detailed insights and analytics, visit Sensor Tower.