Top 5 Shopping Apps on iOS in Africa: Q1 2023 Performance

In the first quarter of 2023, the top 5 shopping applications on the iOS platform in Africa exhibited notable performance trends. Here’s a detailed look at their weekly downloads and active user statistics, based on data from Sensor Tower.

SHEIN - Shopping Online saw a steady increase in weekly downloads, peaking at 31K during the second week of February. Active users also showed an upward trend, culminating in 308K by the end of March.

Alibaba.com experienced a rise in weekly downloads, reaching approximately 26K in the third week of March. The app's active users grew consistently throughout the quarter, peaking at 245K in the same period.

Amazon Shopping had a significant increase in active users, starting from 448K and reaching up to 484K by mid-March. Weekly downloads also saw a boost, hitting 20K during the same timeframe.

AliExpress - Shopping App showed a consistent pattern in weekly downloads, with numbers fluctuating around 13K. Active users demonstrated a gradual increase, reaching a peak of 90K in the third week of March.

Jumia Online Shopping maintained a steady rate in weekly downloads, hovering around 12K throughout the quarter. Active users had a slight decline, starting from 140K and tapering off to 125K by the end of March.

For more detailed insights and data on app performance, visit Sensor Tower.