AI Insights · Timothy · April 2023
Top 5 News Apps on iOS in Australia: Q1 2023 Performance
An analysis of the performance of the top 5 news apps on iOS in Australia during Q1 2023, highlighting trends in weekly downloads, revenue, and active users.
The first quarter of 2023 saw varied performance among the top 5 news apps on iOS in Australia. Here’s a detailed look at the trends in downloads, revenue, and active users for The Guardian - Live World News, The Sydney Morning Herald, The Australian, Australian Financial Review, and The Age.
The Guardian - Live World News experienced fluctuations in weekly revenue, peaking at approximately $31.7K in the second week of January. Downloads saw a notable increase towards the end of March, reaching 1.8K in the final week. Active users showed a steady climb early in the quarter, peaking at around 24.7K in early February.
The Sydney Morning Herald maintained relatively stable revenue throughout the quarter, with a peak of $24K in the final week of February. Downloads exhibited an upward trend, culminating in 1.1K by the end of March.
The Australian showed consistent revenue performance with a peak of $17.8K in the last week of February. Downloads reached their highest at 2.1K in the last week of March, while active users peaked at 44.2K in the same period, indicating strong user engagement.
Australian Financial Review saw steady weekly revenue, hovering around $14K to $15K, with a slight dip to $12.7K in early March. Downloads spiked remarkably to 1.4K in the last week of March, reflecting a significant increase in user interest.
The Age also had stable revenue figures, peaking at $19.3K in the last week of February. Download trends were modest but showed an increase towards the end of the quarter, reaching 547 in the final week of March.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, you can visit Sensor Tower.
