Top 5 Lifestyle Apps on iOS in South America - Q1 2023

During the first quarter of 2023, the top 5 lifestyle apps on iOS in South America showcased varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the performance of these popular applications.

Pinterest saw a consistent number of weekly downloads, starting at approximately 122K in late December and ending with about 115K at the end of March. The app maintained a steady user base, with weekly active users fluctuating slightly but staying around 13.8M at the start and 13.4M at the end of the quarter.

NGL: ask me anything experienced a peak in weekly downloads in mid-January at 122K, followed by a gradual decline to around 37K by the end of March. Weekly revenue for NGL peaked at $22K in mid-January and then saw a decrease, averaging around $16K towards the end of the quarter. Active users increased from 332K at the beginning to approximately 414K by the end.

Tinder Dating App: Chat & Date consistently performed well in terms of revenue, starting at $386K per week and maintaining a similar trend, with a peak of $352K in early March. Downloads remained stable, ranging from 52K to 59K throughout the quarter. Active users hovered around 1.3M for most of the period.

Amazon Alexa had a steady download rate, beginning at 58K and ending at 28K weekly downloads. The app's active user base remained consistent, starting at 370K and slightly dropping to 339K by the end of March.

Scret: perguntas anônimas showed moderate engagement with weekly downloads ranging between 21K and 35K. The app’s revenue saw minor fluctuations, averaging around $6.5K weekly. Active users started at 121K and gradually decreased to approximately 83K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.