Top 5 Lifestyle Apps on iOS in New Zealand - Q1 2023

In the first quarter of 2023, the top 5 lifestyle applications on iOS in New Zealand displayed varied performance metrics in terms of downloads, revenue, and active users. Here’s a closer look at how these apps fared.

Google Home experienced a steady decline in weekly downloads, starting at around 4.3K in late December and tapering off to approximately 2.2K by the end of March. Active users also saw a slight decrease from 28.9K to 24.3K throughout the quarter.

Pinterest maintained a relatively stable number of weekly downloads, with figures fluctuating between 2K and 3K. The app's active user base remained robust, hovering around 900K, with minor fluctuations.

The Z Energy App saw a significant spike in downloads mid-quarter, peaking at 7.6K in the week of February 13. The numbers then stabilized to around 3.1K by the end of March.

Tinder Dating App: Chat & Date showed a consistent weekly revenue, starting at approximately $43K and ending the quarter at around $35K. Weekly downloads remained steady, averaging about 1.5K throughout the quarter. Active users saw a slight drop from 72.2K to 66.9K.

Lastly, Caltex NZ experienced a notable increase in weekly downloads in mid-February, peaking at 4.7K. However, by the end of March, downloads had dropped to around 449.

These insights are derived from Sensor Tower data, and more detailed analytics can be accessed through their platform.