Top 5 iOS Lifestyle Apps in South Africa: Q1 2023 Performance

In the first quarter of 2023, the top 5 iOS lifestyle apps in South Africa exhibited diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance metrics for each app, based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw its weekly revenue fluctuate between $13.6K and $17.7K, peaking at $17.7K in the final week of December. Weekly downloads ranged from 2.7K to 3.6K, with a noticeable increase to 3.6K during the first week of January. Active users showed a declining trend from 47.1K to 36.8K over the quarter.

Bumble Dating App: Meet & Date maintained a steady weekly revenue, averaging around $8.5K, with the highest revenue of $9.3K recorded in the last week of March. Downloads were stable, hovering around 800 to 1K, with a peak of 1K in mid-February. Active users remained relatively constant, fluctuating between 18.4K and 19.3K.

Hinge Dating App: Match & Meet experienced an increase in weekly revenue, peaking at $3.8K in early March. Weekly downloads varied from 730 to 1.2K, with a significant rise to 1.2K in mid-March. Active users showed a slight increase, ending the quarter at approximately 19K.

Badoo: Dating. Chat. Friends had a consistent weekly revenue of around $1.5K to $1.9K, with a peak of $1.9K in the last week of December. Downloads ranged from 730 to 1.1K, reaching the highest point of 1.1K in mid-March. Active users steadily increased from 20.9K to 23.2K over the quarter.

Raya showed modest weekly revenue, peaking at $1.3K in late February. Downloads were low, ranging from 47 to 133, with a peak in the first week of January. Active users fluctuated slightly, ending the quarter at 177.

For more detailed insights and data on app performance, visit Sensor Tower.