Top 5 Insurance Apps on iOS in South Africa: Q1 2023 Performance

In Q1 2023, the top 5 insurance apps on the iOS platform in South Africa demonstrated varying performance trends in downloads and active users, as captured by Sensor Tower.

Discovery saw fluctuations in its weekly downloads, starting with 1.9K downloads in late December and peaking at 3.3K in the first week of January. The app's downloads then stabilized, maintaining a range between 2.0K and 2.6K for the rest of the quarter. Active users for Discovery showed a moderate range, starting at 19.4K in late December and reaching up to 22K in early January, with minor fluctuations thereafter, ending at 20.7K by late March.

Naked Insurance experienced a steady download rate throughout the quarter. Starting with 715 downloads in late December, the app saw a slight dip in mid-January but recovered with a significant peak of 1.3K downloads in the first week of March. Downloads then ranged between 600 and 750 for the remaining weeks.

OUTsurance maintained a stable performance in weekly downloads. Beginning with 440 downloads in late December, the app gradually increased to around 800 downloads by late January. The downloads fluctuated slightly, maintaining a range between 580 and 810 for the rest of the quarter.

Discovery-Insure showed a consistent download trend. Starting at 357 downloads in late December, the app saw a modest increase to 662 downloads by late February. The download numbers then stabilized, averaging around 500 downloads per week for the rest of the quarter.

Clientèle had a varied download performance. Beginning with 234 downloads in late December, the app experienced a peak of 662 downloads in mid-March. The downloads then slightly decreased but remained above 300 for the remaining weeks.

These insights provide a snapshot of the performance of the top insurance apps on iOS in South Africa for Q1 2023. For more detailed analytics and trends, visit Sensor Tower.