AI Insights · Timothy · April 2023
Top 5 iOS Insurance Apps in New Zealand Q1 2023
An overview of the performance of the top 5 insurance applications on the iOS platform in New Zealand for the first quarter of 2023.
In the first quarter of 2023, New Zealand's top 5 insurance apps on the iOS platform demonstrated varied performance in terms of weekly downloads. Below is a detailed look at how each app fared during this period based on data from Sensor Tower.
My Southern Cross saw a significant increase in weekly downloads, starting at 60 at the end of December and peaking at 931 by the end of January. The app maintained a steady download rate throughout February and March, averaging around 700 to 800 downloads per week.
AMI experienced a more modest growth. Weekly downloads began at 175 at the end of December, gradually rising to a peak of 361 by the end of February. The app's downloads fluctuated between 200 and 300 per week for the rest of the quarter.
State also displayed a steady download trend. Starting with 147 downloads at the end of December, the app saw a consistent increase, reaching 237 downloads by the end of January. Weekly downloads then stabilized, ranging between 160 to 220 for the remainder of the quarter.
My Travel insurance showed a relatively stable performance in terms of downloads. Beginning at 104 downloads at the end of December, it peaked at 181 in mid-February. The app maintained a weekly download rate of around 150 to 170 for the rest of the quarter.
GoCarma had the lowest download figures among the top 5 but still showed growth. Starting with 39 downloads at the end of December, it peaked at 108 by the end of January. The app's weekly downloads fluctuated between 60 and 100 for the remaining weeks.
For more detailed insights and data, visit Sensor Tower.