Top 5 Insurance Apps on iOS in Europe, Q1 2023

In the first quarter of 2023, the performance of the top five insurance apps on iOS in Europe showcased interesting trends in downloads and active user engagement. Here's a detailed look at their metrics.

Compte ameli from l'Assurance Maladie saw a consistent pattern in weekly downloads, starting at approximately 29.5K at the end of December and peaking at nearly 35.9K in the first week of January. The downloads then stabilized around the 28K to 34K range for the rest of the quarter. Active users for the app began at 140.2K in late December, saw an increase to 172.8K by early January, and exhibited a slight fluctuation, ending the quarter at 163.8K.

OCard by Grenmira UAB experienced a notable spike in downloads, starting from 100.9K in mid-January and then dropping to a range between 7.9K and 20.2K for the remainder of the quarter. This app did not report active user metrics.

Meine AOK from AOK Bundesverband saw steady weekly downloads, beginning at 7.1K in late December and peaking significantly at 39.9K in the week of March 20. Active users started at 54.9K and saw an increase to 92.4K by mid-March, before settling at 75.7K by the end of the quarter.

Hastings Direct Insurance from Hastings Direct Limited maintained a steady download rate, starting at 9.1K in late December and gradually increasing to 14.2K by the end of March. Active user numbers followed a similar trend, beginning at 34K, peaking at 41.5K in early March, and closing the quarter at approximately 40.9K.

Lastly, TK-App by Techniker Krankenkasse (TK) showed consistent weekly downloads, starting at 9.5K and fluctuating around the 10K to 13K range throughout the quarter. Active users began at 84.1K, peaked at 91.4K by the end of March, showing a healthy engagement throughout the period.

These insights highlight the varied performance and engagement levels of the leading insurance apps in Europe for Q1 2023. For more detailed insights and data, visit Sensor Tower.