AI Insights · Timothy · April 2023
Top 5 iOS Insurance Apps in Australia Q1 2023
Discover the performance trends of the top 5 insurance apps in Australia on the iOS platform during Q1 2023, including download rates and active user numbers.
In the first quarter of 2023, the top 5 insurance apps on the iOS platform in Australia showed varied performance in terms of weekly downloads and active users. Here’s a closer look at how each app fared based on Sensor Tower data:
My Medibank saw a consistent increase in weekly downloads, starting from just over 3K at the end of December 2022 and peaking at around 4.5K in mid-February. Active users also followed a similar trend, beginning at approximately 8.7K and reaching a high of 10.4K in the week of February 20.
My NRMA experienced fluctuating weekly downloads, starting strong at 4.3K in late December, dipping to around 2.9K in mid-March, and ending the quarter at about 2.9K. Active users for this app started at 8.2K, dropped to around 6.6K in early January, and maintained a relatively steady rate around 7K towards the end of March.
The AAMI App showed a steady performance in downloads, beginning at 1.9K and peaking at 4.3K in the week of February 20. Active users started at a substantial 41.4K at the end of December and steadily increased to nearly 48K by the end of March.
nib Health had consistent download rates throughout the quarter, beginning at 1.5K and ending at around 2.9K. Active users started at 17.5K and saw an upward trend, reaching over 20.3K by the end of March.
Lastly, the HCF My Membership App showed a steady climb in weekly downloads, with initial figures at 1.3K and a peak of 2.7K in early February. Active user numbers started at 7.9K and rose to about 9.7K by mid-February, then slightly fluctuated around 8.7K towards the end of March.
For more detailed insights and data, visit Sensor Tower.
