Top 5 Finance Apps on iOS in the US - Q1 2023

In the first quarter of 2023, the performance of the top finance apps on iOS in the United States showcased interesting trends in downloads, active users, and revenue. Here's a closer look at the top five finance apps: Cash App, PayPal - Pay, Send, Save, Venmo, TurboTax: File Your Tax Return, and Zelle.

Cash App saw a relatively stable number of weekly downloads, ranging from around 332K to 382K. The app experienced a peak in downloads during the week of February 20, with approximately 383K downloads. Active users fluctuated but generally remained strong, starting at around 12.6M and peaking at 14.3M in the week of February 27.

PayPal - Pay, Send, Save maintained a steady weekly download rate, with figures hovering between 234K and 274K. Active users showed a bit of a roller-coaster trend, starting at 5.9M at the beginning of the quarter, peaking at 6.1M in the week of January 2, and ending the quarter at around 5.8M.

Venmo had a consistent download rate throughout the quarter, ranging from 183K to 205K. The number of active users saw a notable peak at 11.9M during the week of January 30, before ending the quarter at approximately 11.6M.

TurboTax: File Your Tax Return experienced significant growth in downloads, particularly during tax season, peaking at around 347K downloads in the week of January 30. Active users also saw a steady increase, starting at roughly 356K and reaching just over 1M by the end of January. Revenue for TurboTax fluctuated modestly, with a peak of around $25 during the week of March 6.

Zelle showed consistent weekly downloads, ranging from 160K to 183K. Active users remained stable with a slight peak at approximately 836K in the week of February 27.

These insights are derived from Sensor Tower's data, providing a comprehensive look at the performance of these leading finance apps. For more detailed insights, visit Sensor Tower.