AI Insights · Timothy · April 2023
Top 5 iOS Finance Apps in South America - Q1 2023
In Q1 2023, the top 5 finance apps on iOS in South America showed varied performance in terms of downloads and active users. Nubank led in downloads, while Mercado Pago and FGTS also saw significant user engagement.
During the first quarter of 2023, the performance of the top 5 finance applications on the iOS platform in South America exhibited notable trends. The data, sourced from Sensor Tower, provides a comprehensive view of weekly downloads and active users, with some apps showing remarkable engagement.
Nubank: Conta, Cartão e mais from Nu Pagamentos S.A. maintained a strong presence with weekly downloads fluctuating between 109K and 159K. The highest number of downloads, approximately 159K, was recorded in the last week of February. Weekly active users saw an upward trend, peaking at around 8.5M in the final week of March.
Mercado Pago: cuenta digital by MercadoLibre also performed well, with its weekly downloads ranging from 67K to 81K. Despite a slight dip in the middle of the quarter, the app maintained steady user engagement, with active users reaching about 3M by the end of March.
The FGTS app from Caixa Econômica Federal saw a consistent download rate, averaging around 64K per week. Active users experienced a peak in the first week of January at approximately 550K, before stabilizing around 450K towards the quarter's end.
C6 Bank: Cartão, conta e mais! from C6 Bank showed a steady download rate, with weekly figures between 51K and 71K. Active users increased from 1.2M in late December to around 1.3M in early March, demonstrating consistent engagement throughout the quarter.
Lastly, CAIXA Tem from Caixa Econômica Federal recorded weekly downloads ranging from 43K to 67K. The app maintained a steady active user base, peaking at approximately 865K in mid-February before settling around 780K by the end of March.
For more insights and detailed data, visit Sensor Tower.
