AI Insights · Timothy · April 2023
Top 5 Finance Apps on iOS in Latin America Q1 2023
In Q1 2023, the top 5 finance apps on iOS in Latin America showed varied performance in downloads and active users. Nubank led in downloads, while Mercado Pago saw consistent active user engagement.
Performance of Top 5 Finance Apps on iOS in Latin America: Q1 2023
In the first quarter of 2023, the top finance apps on iOS in Latin America displayed diverse trends in weekly downloads and active users. Here’s a closer look at the performance of the leading apps according to Sensor Tower data.
Nubank: Conta, Cartão e mais consistently topped the charts with weekly downloads ranging from 123K to 175K. The highest downloads were recorded in the week of February 27, reaching approximately 175K. Weekly active users also saw a steady increase, peaking at around 8.8M in the final week of March.
Mercado Pago: cuenta digital maintained a strong presence with weekly downloads fluctuating between 91K and 106K. The app saw a peak in active users at approximately 3.6M in the week of February 27, showing a consistent engagement throughout the quarter.
FGTS experienced a varied download pattern with numbers ranging from 49K to 72K per week. The app's active users peaked at around 570K in the week of January 9, though it experienced some fluctuations throughout the quarter.
C6 Bank: Cartão, conta e mais! recorded weekly downloads between 51K and 71K, with the highest in the week of February 6. Active users showed a peak of approximately 1.4M in the week of February 27, indicating strong engagement.
CAIXA Tem showed a steady download trend, ranging from 43K to 67K per week. Active users peaked at around 865K in the week of February 13, reflecting consistent user interaction.
For more detailed insights and data on app performance, visit Sensor Tower.
