AI Insights · Timothy · April 2023
Top 5 Finance Apps on iOS in Kenya Q1 2023
A comprehensive review of the performance of the top 5 finance applications on iOS in Kenya during Q1 2023, based on data from Sensor Tower.
During the first quarter of 2023, the top 5 finance applications on iOS in Kenya showed varied performance in terms of downloads, revenue, and active users, according to data from Sensor Tower.
M-PESA maintained a consistent download rate, starting with approximately 1.7K downloads in late December and fluctuating around this number throughout the quarter. The highest download peak was around 1.8K in early March. Active users steadily increased from around 89K at the end of December to nearly 99K by mid-March.
MyKes experienced a decline in downloads over the quarter. Downloads peaked at 1.7K in early January but gradually decreased to around 810 by the end of March. There were no notable trends in revenue for this app during the period.
Equity Mobile showed a consistent download pattern, with weekly downloads fluctuating around 600 to 700. The highest downloads recorded were 738 in late January. Like MyKes, there were no significant revenue figures reported.
PayPal - Send, Shop, Manage saw a stable download trend, starting with 532 downloads in late December and ending the quarter with 623 downloads. Active users for PayPal fluctuated slightly but generally remained around 2K, peaking at 2.1K in late March.
Lastly, LOOP - Discover, Pay, Grow saw an initial surge in downloads with 3.2K in the week of its release in late January. However, this number quickly dropped, stabilizing around 200-300 downloads per week by the end of March.
For more detailed insights and data, visit Sensor Tower.
