Top 5 Finance Apps on iOS in Central America: Q1 2023

In Q1 2023, the top 5 finance apps on iOS in Central America showcased varied performance trends in weekly downloads and active users. Here, we break down the key metrics for BBVA México, Banco del Bienestar Movil, Mercado Pago: cuenta digital, CFE Contigo, and Banco Azteca.

BBVA México experienced fluctuations in weekly downloads, peaking at approximately 44.2K in late January and late March. The app's weekly active users saw a slight decline from around 1.19M at the beginning of January to 1.14M by the end of March.

Banco del Bienestar Movil observed a significant increase in weekly downloads, reaching a peak of 52.8K in late February. Its weekly active users also saw a substantial rise, growing from roughly 2.6K at the end of December to 143.9K by the end of March.

Mercado Pago: cuenta digital maintained a steady download rate, with weekly downloads ranging between 22.9K and 26.5K throughout the quarter. The app's weekly active users remained relatively stable, fluctuating around the 440K to 470K mark.

CFE Contigo had consistent weekly downloads, averaging around 19K throughout the quarter. The app's weekly active users hovered around 105K to 112K, showing minor fluctuations.

Banco Azteca saw a varied trend in weekly downloads, peaking at 21.6K in mid-February. The app's weekly active users experienced a slight decline from approximately 343.7K at the end of December to 329.8K by the end of March.

These insights highlight the dynamic landscape of finance apps in Central America. For more detailed analytics and trends, visit Sensor Tower.