Top 5 Education Apps on iOS in Brazil Q1 2023

In the first quarter of 2023, the top 5 education apps on the iOS platform in Brazil showed varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared:

Duolingo - Language Lessons saw fluctuations in its weekly revenue, starting at around $160K in late December and declining to approximately $66K by the end of January. However, the app managed to recover slightly, ending the quarter with around $74.5K in the last week of March. Weekly downloads peaked at 40.3K in late January but gradually decreased to about 28.9K by the end of March. The app maintained a strong user base with weekly active users ranging from 418.8K to 516K throughout the quarter.

Hotmart showed a consistent download trend, starting with 18.5K downloads in late December and peaking at 30K in mid-January. Weekly active users increased from 156.7K at the beginning of the quarter to 188K by the end of February, before tapering off slightly to 173.7K in the last week of March.

Google Classroom experienced significant growth in weekly downloads, starting with 3.3K in late December and reaching a high of 30K by the end of February. Active users followed a similar upward trajectory, growing from 113.8K in late December to 382.3K by the end of March.

Toca Boca World had a notable decline in weekly revenue, starting at $63.7K in late December and dropping to approximately $18.3K by the end of March. Weekly downloads also decreased from 17.5K in late December to 10.7K by the end of March. Active users saw a gradual decline from 185.6K to 152.7K over the same period.

Passei Direto - App de Estudos showed a strong increase in weekly revenue, starting at $17.7K in late December and peaking at $35K in early March. Weekly downloads saw a steady rise from 3.9K in late December to 23.4K by the end of March. Active users increased consistently, starting at 28.1K and reaching 51.9K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.