Top 5 Education Apps on iOS in Brazil for Q1 2023

In the first quarter of 2023, the top education apps in Brazil on the iOS platform displayed diverse performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.

Duolingo - Language Lessons saw a notable fluctuation in weekly revenue, starting at approximately $160K at the end of December 2022 and experiencing a dip to around $62K in early February, before recovering slightly to end the quarter at about $74K. Weekly downloads for the app were relatively stable, with a peak of around 40K in mid-January and a low of about 28K in early March. Active users remained strong, peaking at over 516K at the end of January and stabilizing at around 491K by the end of March.

Toca Boca World experienced a decline in both revenue and active users throughout the quarter. Revenue began at approximately $72K in early January, dropping steadily to around $18K by the end of March. Downloads showed a similar trend, starting at about 17K at the end of December and decreasing to around 10K by late March. Active users followed this pattern, beginning at around 197K in early January and falling to about 153K by the end of the quarter.

Passei Direto - App de Estudos exhibited growth in all metrics. Revenue increased significantly from about $17K at the end of December to approximately $36K by the end of March. Downloads surged from around 4K at the start of the year to over 23K by the end of the quarter. Active users saw a steady rise, starting at around 28K in late December and peaking at over 52K by the end of March.

PlayKids+ Kids Learning Games showed a decrease in revenue over the quarter, beginning at about $21K in early January and falling to approximately $15K by the end of March. Downloads fluctuated but remained relatively low, peaking at around 3.3K in late March. Active users also saw a slight decline, starting at approximately 12.9K at the end of December and ending the quarter at around 17.8K.

EWA English Language Learning had a mixed performance. Revenue began at around $6.8K at the end of December, rising to a peak of about $18K in early February, before declining to approximately $9.5K by the end of March. Downloads were highest in mid-January at around 6.4K and saw a low of about 1K in mid-March. Active users increased from about 3.5K at the end of December to a peak of around 9.9K in late January, before dropping to approximately 6.2K by the end of March.

For more detailed insights and data on app performance, visit Sensor Tower.