AI Insights · Timothy · April 2023
Top 5 Dating Apps on iOS in Nigeria: Q1 2023 Performance
Discover how the top 5 dating apps performed on iOS in Nigeria during Q1 2023, with insights into downloads, revenue, and active users.
In Q1 2023, the Nigerian iOS market for dating apps saw varying trends across the top 5 applications. Here’s a detailed look at their performance, based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced a fluctuating pattern in weekly revenue, peaking at around $18.3K in the first week of January and then gradually declining to approximately $3.8K by the end of March. Weekly downloads remained relatively stable, ranging from 4.8K to 5.7K throughout the quarter. Active users also showed consistency, maintaining an average of around 112K.
MeetMe - Meet, Chat & Go Live saw its weekly revenue peak at $384 in the final week of February, with a notable increase observed mid-quarter. Downloads displayed a downward trend, starting at 4.6K in early January and dropping to 2.8K by the end of March. Active users decreased from 10.5K to 7K over the quarter.
Olosho App had a more steady performance in terms of downloads, with a mid-quarter rise to 3.5K in the week of February 20. Revenue peaked at $269 in the first week of January, then gradually declined to $94 by the end of March. Active users showed a slight increase from 12.8K to 14.1K over the quarter.
Yope: Friends' groups did not generate any revenue but had a notable peak in downloads, reaching 4.1K in the first week of January. Downloads then significantly dropped to around 200 by the end of March. Active users mirrored this trend, peaking at 4.9K in February before falling to 2.6K by the quarter's end.
Dating and Chat - Evermatch experienced a revenue peak of $196 in late December, followed by fluctuations, ending the quarter at $85. Downloads showed a significant spike to 7K in the first week of January, then stabilized around 1.5K to 2K. Active users saw a rise from 5.4K to 8.9K in early January, then decreased to 4.6K by the end of March.
For more detailed insights and data, visit Sensor Tower.