Top 5 iOS Dating Apps in Kenya: Q1 2023 Performance

During the first quarter of 2023, the top 5 iOS dating apps in Kenya showcased varied performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look into how each app fared:

Tinder Dating App: Chat & Date experienced fluctuations in its weekly revenue, peaking at around $2.7K in mid-January before dropping to approximately $1.5K by the end of March. Downloads remained relatively stable, with a slight increase in February reaching 635. Active users saw a gradual decline from 10.8K at the start of the quarter to about 9K by the end.

Yope: Friends' groups did not generate any revenue throughout the quarter. However, the app's downloads varied, peaking at 557 in the second week of January and dropping to 168 by the end of March. Active users showed an upward trend, starting at 671 and peaking at 1.2K in mid-March before settling at 1K in the last week.

Bumble Dating App: Meet & Date saw a steady increase in weekly revenue, reaching around $1.7K in mid-January, before stabilizing around $1K towards the end of the quarter. Downloads were relatively stable with a noticeable peak at 394 in the third week of March. Active users increased from 4.2K at the beginning of the quarter to nearly 5K by mid-March.

OkCupid Dating: Date Singles had modest revenue fluctuations, peaking at $243 in early March. The app's weekly downloads were consistent, with a slight peak of 188 in mid-February. Active users showed a steady increase, starting from 2.9K and reaching around 3.2K by the end of the quarter.

Badoo: Dating. Chat. Friends had modest revenue, peaking at $245 in the last week of March. Downloads remained fairly consistent, with minor fluctuations and a peak of 158 in early March. Active users maintained a stable number, fluctuating slightly around 4.5K throughout the quarter.

The data for this analysis comes from Sensor Tower, where more insights and detailed metrics can be found.