AI Insights · Timothy · April 2023
Top 5 Dating Apps on iOS in South Africa: Q1 2023 Performance
In Q1 2023, Tinder, Bumble, Grindr, Hinge, and Badoo saw varied performance in South Africa's iOS market, with distinct trends in downloads, revenue, and active users.
In the first quarter of 2023, the top five dating apps on iOS in South Africa displayed varied performance in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals interesting trends for each app.
Tinder Dating App: Chat & Date experienced fluctuations in weekly revenue, starting the quarter at approximately $17.7K and ending at about $15.4K. Weekly downloads showed a minor peak in early January with 3.6K and stabilized around 2.7K towards the end of March. Active users saw a decline from 47.1K at the start to around 36.7K by the end of the quarter.
Bumble Dating App: Meet & Date demonstrated consistent weekly revenue, averaging around $8.3K, with a slight peak of $8.6K in late March. Downloads remained steady, with a notable increase to 1K in mid-February. Active users hovered around 18.5K to 19.3K throughout the quarter.
Grindr - Gay Dating & Chat showed a slight decline in weekly revenue, starting at $4.8K and ending at approximately $3.5K. Downloads remained relatively stable, peaking at 354 in early March. The app maintained an active user base of around 10K, with a slight increase to 10.6K in mid-March.
Hinge Dating App: Match & Meet saw its weekly revenue grow from $2.8K to a peak of $3.8K in early March before stabilizing around $3.2K. Downloads were consistent, with a peak of 1.2K in mid-March. Active users grew from 18.4K to a peak of 19.6K in mid-March.
Badoo: Dating. Chat. Friends experienced steady weekly revenue, averaging around $1.7K. Downloads were stable, with a peak of 1.1K in mid-March. Active users increased from 20.9K at the start to 23.1K in mid-March, before slightly dropping to 22.7K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.