Top 5 Dating Apps on iOS in New Zealand, Q1 2023

During the first quarter of 2023, the top 5 dating apps on iOS in New Zealand demonstrated a range of performance metrics in terms of weekly downloads, revenue, and active users. Here's a closer look at each app's performance.

Tinder Dating App: Chat & Date experienced a fluctuating revenue trend, peaking at approximately $47K in the first week of January before declining to around $28K by the end of February. Downloads were relatively stable, with a slight peak of 1.8K in early January. Active users decreased from around 72K at the start of the quarter to 62K by mid-March, with a slight recovery to 67K by the end of March.

Bumble Dating App: Meet & Date saw its weekly revenue reach a high of $25.5K in early January, followed by a gradual decline to around $17.8K by mid-March. Downloads were consistent, averaging around 1.1K per week, with a peak of 1.3K in early January. Active users fluctuated slightly, starting at 25K and ending the quarter at approximately 24K.

Hinge Dating App: Match & Meet showed a steady revenue trend, starting at $6.6K and peaking at $8.7K by the end of March. Downloads remained relatively stable, averaging around 1.3K per week, with minor fluctuations. Active users began at 17.5K and saw a slight dip to 17K by mid-March, ending at around 17.8K.

Grindr - Gay Dating & Chat had a stable weekly revenue, averaging around $5.5K, with minor peaks and troughs. Downloads were consistent, averaging around 250 per week. Active users remained steady, starting at 6.2K and ending at approximately 6.5K by the end of March.

Badoo: Dating. Chat. Friends experienced a peak in revenue at $3K in late January, followed by fluctuations around $2.5K. Weekly downloads were stable, averaging around 280, with minor variations. Active users showed a slight decline from 8.7K at the start of the quarter to 8.2K by mid-March, ending at around 8.8K.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's website.