Top 5 Dating Apps on iOS in Kenya Q1 2023

In Q1 2023, the top 5 dating apps on iOS in Kenya displayed diverse trends in weekly downloads, revenue, and active users. Here’s an analysis of their performance based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw a fluctuating revenue trend, peaking at around $2.7K in mid-January and ending the quarter at approximately $1.5K. Weekly downloads remained relatively stable, with a slight peak at 635 in mid-February. Active users showed a gradual decline from 10.8K at the start of the quarter to around 9K by the end.

Bumble Dating App: Meet & Date experienced a peak in weekly revenue at about $1.7K in mid-January, finishing the quarter with $1.1K. Downloads saw a notable increase towards the end of the quarter, reaching 394 in mid-March. Active users grew steadily, starting at 4.2K and climbing to 4.7K by the end of March.

OkCupid Dating: Date Singles had a steady revenue trend with a peak of $243 in early March. Downloads were consistent, with minor fluctuations, peaking at 188 in mid-February. Active users saw a gradual increase from 2.9K at the beginning of the quarter to 3.1K by the end.

Muzz: Muslim Marriage & Social showed consistent weekly revenue, peaking at $194 in late January. Downloads remained relatively low, with the highest at 90 in late December. Active users fluctuated slightly but ended the quarter with a stable number around 1.2K.

Badoo: Dating. Chat. Friends experienced a revenue peak at $245 in the last week of March. Downloads were stable, with slight peaks at 158 in early March. Active users remained steady throughout the quarter, fluctuating slightly around 4.5K.

These trends highlight the varying performance of dating apps in Kenya. For more detailed insights, visit Sensor Tower.