AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in South Africa: Q1 2023 Performance
Discover the performance of the top 5 apparel apps on iOS in South Africa for Q1 2023, with insights on downloads, active users, and trends.
In Q1 2023, the top 5 apparel apps on iOS in South Africa showed varying performance metrics. Here’s a breakdown of their weekly downloads and active users based on data from Sensor Tower.
SHEIN - Shopping Online saw a notable trend in weekly downloads, starting at 8.1K and peaking at 21.3K in mid-February. However, the app experienced a decline towards the end of the quarter, closing at 7.9K downloads in the last week of March. Active users for the app also showed a steady increase, peaking at approximately 132.3K in early March before slightly declining to 131.8K by the end of the quarter.
ZARA maintained a consistent download rate throughout the quarter, starting at 3K and ending at 2.1K weekly downloads. The app's active users fluctuated slightly but remained relatively stable, with a peak at 18.3K in late December and ending the quarter at approximately 16.9K.
Nike: Shoes, Apparel, Stories experienced a steady performance in weekly downloads, ranging from 1.4K to 2.1K, with a peak in mid-March. Active users showed a gradual increase, peaking at around 20K in late March.
adidas: Shop Shoes & Clothing had a moderate performance in downloads, starting at 798 and reaching a peak of 1.4K in late January. Active users exhibited a slight upward trend, peaking at approximately 4.3K in late January and maintaining around 4.1K by the end of the quarter.
MyRunway SA Fashion Shopping showed a significant increase in downloads, starting at 423 and peaking at 1.8K in mid-March. This app did not have active user data available.
These insights, sourced from Sensor Tower, provide a glimpse into the performance of leading apparel apps in South Africa. For more detailed analytics and trends, visit Sensor Tower.
