Top 5 Apparel Apps on iOS in Turkey Q1 2023

In the first quarter of 2023, the top five apparel applications on the iOS platform in Turkey demonstrated diverse trends in downloads and active users. Here’s a closer look at how each app performed, based on data from Sensor Tower.

Trendyol: Fashion & Trends experienced fluctuations in weekly downloads, starting at around 93K in late December and seeing a dip to approximately 47K in early February. However, it rebounded to nearly 100K by the end of March. Active users ranged from 5.4M to 4.7M, with a notable increase back to 5.5M by late March.

ZARA had a significant spike in weekly downloads, peaking at 133K in early January. After this peak, downloads stabilized around 13K to 20K weekly. Active users saw an initial surge to 207K in early January, followed by a more stable range between 94K and 145K, eventually reaching 128K by the end of March.

BERSHKA showed a peak in weekly downloads at 121K in the first week of January. Post-peak, downloads settled to a range of 5K to 9K. Active users increased from approximately 63K at the start of the quarter to 102K in early January, then hovered around 60K to 68K for the remainder of the quarter.

PULL&BEAR witnessed a download peak of 72K in early January, followed by a more stable range of 6K to 10K weekly. Active users rose from 35K at the beginning of the quarter to 61K in early January and remained relatively stable between 27K and 33K throughout the quarter.

DeFacto - Clothing & Shopping saw weekly downloads starting at 15K at the end of December, fluctuating to a low of around 6K in mid-February, and rising again to 11K by the end of March. Active users ranged from 84K at the start to a low of 39K in early February, then gradually increased back to 66K by the end of March.

These insights provide a snapshot of the dynamic performance of top apparel apps in Turkey. For more detailed analyses and trends, visit Sensor Tower.