AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in South America Q1 2023
Discover the performance trends of the top 5 apparel applications on iOS in South America during Q1 2023. Data includes weekly downloads and active users.
Throughout the first quarter of 2023, the top 5 apparel applications on iOS in South America showed varied performance trends in terms of weekly downloads and active users.
SHEIN - Shopping Online had significant weekly downloads, peaking early in January at around 243K before stabilizing between 168K and 204K for the rest of the quarter. The app consistently engaged users, with active users ranging from approximately 3.8M to 4.3M, showing a steady increase.
Lojas Renner - Comprar Roupas experienced a steady download rate, peaking at 27K in early January. Active users saw a gradual decline from 278K at the start of January to around 215K by the end of March.
ZARA saw a consistent download rate, starting at 28K in late December and settling around 16K by the end of March. Active users fluctuated slightly, maintaining around 100K to 120K throughout the quarter.
adidas: Shop Shoes & Clothing showed a consistent download trend, with weekly downloads varying between 13K to 17K. Active users remained relatively stable, hovering around 140K to 152K during the quarter.
Riachuelo – Comprar roupas had a notable download peak at the end of December with 19K downloads, maintaining a steady rate around 12K to 14K for the rest of the quarter. Active users showed a slight decline from 97K at the beginning of January to around 79K by the end of March.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.
