AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Sweden for Q1 2023
An overview of the performance of the top 5 apparel apps on the iOS platform in Sweden during the first quarter of 2023, highlighting download and active user trends.
In the first quarter of 2023, the top 5 apparel apps on the iOS platform in Sweden demonstrated varying trends in downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting with around 3.9K at the end of December and peaking at approximately 6.6K in the final week of March. The app also experienced a steady rise in weekly active users, growing from 204K to 241K over the quarter.
H&M - we love fashion had fluctuating download numbers, with a notable spike from 3.2K to 6.6K in the last week of March. Despite some variability, weekly active users remained relatively stable, hovering around 77K to 83K throughout the quarter.
Zalando – Online fashion experienced a significant increase in downloads in the last week of March, reaching approximately 6.5K. The app's weekly active users saw a slight decline early in the quarter but rebounded to around 98K by the end of March.
ZARA had a gradual increase in weekly downloads, starting with about 1.9K in early January and reaching around 2.8K by the end of March. The app's weekly active users showed a positive trend, growing from 35K to 39K during the same period.
ABOUT YOU Online Fashion Shop demonstrated a varied download pattern, with a significant rise in the last week of March, achieving nearly 3K downloads. The app's weekly active users also showed an upward trend, increasing from 16K to 20K over the quarter.
For more detailed insights and data, visit Sensor Tower.
