Top 5 Apparel Apps on iOS in Russia Q1 2023

During the first quarter of 2023, the top 5 apparel apps on the iOS platform in Russia showed varied performance trends. Here's a closer look at how each app fared based on data from Sensor Tower.

SHEIN - Shopping Online saw a steady flow of weekly downloads, peaking at around 13.4K in the first week of January before settling around 9.8K by the end of March. Weekly active users for the app started at approximately 320.7K, reaching a high of 385.8K in the first week of January, and then declined to about 294.1K by the end of the quarter.

ASOS - Discover Fashion Online experienced moderate weekly downloads with a peak of 3.9K in early January. Weekly active users fluctuated, starting at about 13.4K and dropping to a low of 5.9K by early March. However, there was a notable increase towards the end of March, reaching up to 14.2K.

ZARA had a consistent download trend, peaking at 3.1K in the first week of January. Weekly active users showed significant fluctuations, starting at 11.3K, dipping to 5.7K in mid-January, and then rising again to around 11K by the end of March.

FARFETCH - Shop Luxury Fashion maintained a steady weekly download rate, peaking at about 2.5K in early January. Weekly active users showed a consistent decline from approximately 37.3K at the start of the quarter to about 30.5K by the end of March.

Trendyol: Fashion & Trends had stable weekly downloads, with a notable increase to 2.6K in the last week of March. The app's weekly active users started at around 86.6K and saw an upward trend, peaking at approximately 110.5K by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.