AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Romania: Q1 2023 Insights
Explore the performance trends of the top 5 apparel apps on iOS in Romania during Q1 2023, including download rates and active user statistics.
In the first quarter of 2023, the top 5 apparel apps on iOS in Romania demonstrated interesting trends in downloads and active users. Data from Sensor Tower reveals the performance of these apps, providing valuable insights for the industry.
SHEIN - Shopping Online saw significant weekly download numbers, starting at 16.5K in late December and peaking at 36.8K in the first week of January. The app maintained substantial download figures throughout the quarter, with a low of 17.3K and closing March with 29K. Active users showed a consistent increase, starting at 62.9K and reaching 103.2K by the end of the quarter.
ABOUT YOU Online Fashion Shop exhibited steady growth in weekly downloads, beginning at 4.2K and peaking at 8.3K in mid-March. Active users followed a similar upward trend, starting at 48.4K and rising to 64.3K by the end of March.
Zalando – Online fashion had a more fluctuating download pattern, beginning at 6.4K and experiencing a dip to 2.5K in mid-February before recovering to 4.3K by the end of March. Active users showed a slight increase from 35K to 33.5K during the quarter.
Reserved experienced a steady increase in downloads, starting at 3.7K and peaking at 8.4K in mid-March. Active users also increased, beginning at 15.5K and reaching 20.5K by the end of the quarter.
FARFETCH - Shop Luxury Fashion had a varied download performance, starting at 1.6K and peaking at 4.1K in early January, then stabilizing around 2.5K towards the end of March. Active users saw a slight increase from 8.2K to 10.7K over the quarter.
For more detailed insights and data, visit Sensor Tower.
