AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Portugal Q1 2023
Discover the performance of the top 5 apparel apps on iOS in Portugal during Q1 2023, including their download trends and active user statistics.
In the first quarter of 2023, the top 5 apparel applications on the iOS platform in Portugal showcased varied performance in terms of downloads and active users. Here's a closer look at how each app fared.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from 6.7K in late December and reaching a peak of 11K in early March. The app's weekly active users also exhibited a steady rise, growing from approximately 153K at the beginning of the quarter to nearly 182K by the end of March.
ABOUT YOU Online Fashion Shop experienced fluctuations in its weekly downloads, beginning with about 4.2K downloads in the last week of December, dropping to around 2.9K in early March, and then slightly rebounding to 3K by the end of the quarter. The app's weekly active users hovered around the 37K to 41K range, with a noticeable dip to 36K in late February but stabilizing at 37K by the end of March.
Nike: Shoes, Apparel, Stories had a relatively stable download rate, starting at 3.5K in the last week of December and slightly decreasing to 2.6K by the end of March. The app's weekly active users remained fairly constant, fluctuating around the 57K to 60K mark throughout the quarter.
ZARA showed a notable drop in weekly downloads, from 8.8K in late December to approximately 1.8K by the end of March. The app's weekly active users also saw a decline, starting at around 25K in late December and decreasing to about 22K by the end of March, with minor fluctuations in between.
FARFETCH - Shop Luxury Fashion had consistent download numbers, beginning at 1.6K in late December and slightly decreasing to 1.3K by the end of March. The weekly active users for the app saw a modest increase, starting at about 5.1K in late December and peaking at 6K in mid-March before slightly dropping to 5.7K by the end of the quarter.
These insights are based on Sensor Tower data, and for more detailed analytics, you can explore further on their platform. The performance trends highlight the dynamic nature of user engagement and app popularity in the apparel sector on iOS in Portugal during Q1 2023.
