AI Insights · Timothy · March 2023
Top 5 Apparel Apps on iOS in Oceania Q1 2023
Discover the performance of the top 5 apparel apps on iOS in Oceania during Q1 2023, including download and active user trends.
During the first quarter of 2023, the top five apparel apps on iOS in Oceania showcased diverse trends in downloads and active users, according to data from Sensor Tower.
SHEIN - Shopping Online had a consistent performance in weekly downloads, starting at approximately 22.8K at the end of December and peaking at around 26.2K in mid-March. The app also experienced a steady increase in weekly active users, rising from 390K to 463K by the end of March.
Nike: Shoes, Apparel, Stories saw weekly downloads fluctuate, beginning at 13.6K and ending slightly lower at 11K. Active users started at 136K and saw a slight decline to 126K over the quarter.
H&M - we love fashion experienced a drop in weekly downloads initially, from 7.6K to 4K, but rebounded in March, reaching about 6.3K. The number of active users remained relatively stable, fluctuating around 65K to 75K throughout the quarter.
Cotton On had a downward trend in weekly downloads, starting at 9.2K and ending at approximately 4.5K. Active users also showed a minor decrease, from 49K to around 43K by the end of March.
Country Road - Since 1974 displayed significant volatility in weekly downloads, with a notable spike to 40.9K in the week of February 20, before dropping back to around 1.1K by the end of March.
For more in-depth insights into the performance of these apps, visit Sensor Tower.
