AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in New Zealand - Q1 2023
Discover the performance trends of the top 5 apparel apps on iOS in New Zealand during Q1 2023, with insights on downloads and active users.
Throughout the first quarter of 2023, the top 5 apparel apps on iOS in New Zealand showcased varying performance trends in terms of weekly downloads and active users. Here’s a closer look at the data from Sensor Tower.
SHEIN - Shopping Online saw a consistent pattern in its weekly downloads, starting with 4.2K in late December and peaking at 4.8K in the second week of January. Downloads then fluctuated slightly, ending the quarter at about 3.8K. Weekly active users for the app were steady, beginning at 57.8K and showing a slight increase to 61K by early January, maintaining around 58K by the end of March.
Nike: Shoes, Apparel, Stories had a relatively stable download rate with minor fluctuations. Downloads ranged from 1.3K at the start of January to a dip of 954 in mid-March, ending the quarter at around 1K. The app's active users saw a peak of 13.4K in mid-January but experienced a gradual decline, closing the quarter at 11.8K.
Glassons experienced a varied download trend, starting with 1K downloads in late December, dipping to 655 in mid-January, and rising again to 964 in early March. Active users for Glassons remained fairly consistent, with numbers hovering around 10.7K, peaking at 11K at the end of January, and ending the quarter at approximately 10.5K.
JD Sports showed a declining trend in downloads starting from 1K in late December to a low of 560 in mid-March, recovering slightly to 713 by the end of the quarter. Active users for JD Sports also mirrored this trend, beginning at 3.2K and dipping to 2.7K in mid-March, with a slight recovery to 2.8K by the end of March.
Cotton On had a steady download rate at the beginning of the quarter with 1.1K downloads in late December, but it saw a gradual decrease, reaching 553 in mid-March and slightly recovering to 661 by the end of March. Active users showed a similar trend, starting at 5.9K and fluctuating slightly throughout the quarter, ending at 5.2K.
For more detailed insights and data, visit Sensor Tower.
