AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Norway, Q1 2023
Discover the performance of the top 5 apparel apps on iOS in Norway during Q1 2023, including download, revenue, and active user trends.
In the first quarter of 2023, the top 5 apparel applications on the iOS platform in Norway displayed varied performance trends. Below is an overview of each app's performance based on data from Sensor Tower.
H&M - we love fashion exhibited a consistent increase in weekly downloads, peaking at approximately 2.8K in the last week of March. Weekly active users experienced a gradual decline from around 50K at the start of January to about 45K by the end of March.
Zalando – Online fashion saw a downward trend in weekly downloads, starting at 2.4K in late December and ending at approximately 1.8K in the final week of March. Active users also decreased over the quarter, from around 73K to 63K.
SHEIN - Shopping Online showed an upward trajectory in weekly downloads, starting at roughly 1K in late December and reaching about 2.1K by the end of March. Weekly active users remained relatively stable, fluctuating around the 42K mark throughout the quarter.
ZARA experienced a steady increase in weekly downloads, with numbers rising from around 1.4K in late December to approximately 1.7K in mid-March, before slightly declining to 1.3K at the end of March. Active users showed a slight increase from around 19K at the start of January to about 20K by the end of March.
LightInTheBox maintained a relatively stable weekly download rate, hovering around 1K throughout the quarter. Active users also remained consistent, fluctuating between 4.5K and 5K.
For more detailed insights and data, visit Sensor Tower.
