AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Netherlands Q1 2023
Discover the performance of the top 5 apparel applications on the iOS platform in the Netherlands during Q1 2023, including trends in downloads and active users.
In the first quarter of 2023, the top 5 apparel applications on the iOS platform in the Netherlands demonstrated varied performance in terms of downloads and active users. Here's a detailed look at the trends:
SHEIN - Shopping Online from ROADGET BUSINESS PTE. LTD. saw a consistent rise in weekly downloads, starting at approximately 5.5K in late December 2022 and peaking at around 12.9K by the end of March 2023. Weekly active users also exhibited an upward trend, growing from about 322K to 461K over the same period.
Zalando – Online fashion by Zalando SE had fluctuating weekly downloads, starting with 10.4K in late December, dipping mid-quarter, and recovering to 7.8K by the end of March. Weekly active users showed a slight decline, moving from approximately 176K to 153K throughout the quarter.
H&M - we love fashion from H&M saw its weekly downloads peak at around 4.9K in late March, starting from 3.3K in late December. The app's weekly active users remained relatively stable, fluctuating around the 110K mark with a peak of 118K in mid-March.
ZARA by Industria de Diseno Textil, S.A. experienced steady weekly downloads, starting at 5.3K in late December and reaching 4.2K by the end of March. Weekly active users remained fairly consistent, averaging around 45K throughout the quarter.
Nike: Shoes, Apparel, Stories from Nike, Inc showed a steady increase in weekly downloads, peaking at about 5.5K in the final week of March, up from 2.6K in late December. Weekly active users also saw fluctuations, starting at around 44.8K and reaching 50.6K by the end of the quarter.
These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.
