AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Mexico - Q1 2023
Analyzing the performance of the top 5 apparel apps on iOS in Mexico for Q1 2023, including download trends and active user metrics.
In the first quarter of 2023, the top 5 apparel applications on the iOS platform in Mexico demonstrated dynamic performance across various metrics. Here's a breakdown of how each app fared during this period, based on data from Sensor Tower.
SHEIN - Shopping Online saw a strong presence with weekly downloads fluctuating between 54K to 75K. The highest download week was February 20, reaching approximately 75K. Weekly active users also showed a positive trend, peaking at close to 1.44M in the week of February 27.
Nike: Shoes, Apparel, Stories experienced a steady number of weekly downloads, starting from around 40K at the beginning of January and gradually decreasing to around 26K by the end of March. Weekly active users remained relatively stable, hovering around 310K throughout the quarter.
FARFETCH - Shop Luxury Fashion had a varied download pattern, with weekly downloads ranging from approximately 9K to 17.5K. The highest downloads occurred in the first week of January. Active users for this period peaked at around 30K in mid-January and saw slight fluctuations throughout the quarter, ending at around 27.8K in the last week of March.
adidas: Shop Shoes & Clothing showed notable performance with weekly downloads peaking at around 19K in the last week of February. However, there was a significant drop in downloads towards the end of March, reaching a low of approximately 6K. Active users mirrored this trend, peaking at around 81K in late February and dropping to approximately 66K by the end of March.
H&M - we love fashion had consistent weekly downloads, ranging between 9.5K to 15K throughout the quarter. The highest download week was at the end of December with about 15K downloads. Active users showed a slow decline from around 104K at the beginning of January to approximately 92K by the end of March.
For more detailed insights and data, visit Sensor Tower.