AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in the Middle East, Q1 2023
Explore the performance of the top 5 apparel apps on iOS in the Middle East for the first quarter of 2023, with data insights from Sensor Tower.
The first quarter of 2023 saw notable activity in the apparel app market on the iOS platform in the Middle East. Let's take a closer look at the performance of the top 5 apps in this category: SHEIN - Shopping Online, Namshi - We Move Fashion, VOGACLOSET - فوغا كلوسيت, Styli-Online Fashion Shopping, and ZARA.
SHEIN - Shopping Online maintained a strong presence with weekly downloads starting at around 64K in early January and peaking at nearly 100K by the end of March. Weekly active users also showed an impressive climb from approximately 1.8M to 2.5M over the quarter.
Namshi - We Move Fashion experienced fluctuations in weekly downloads, beginning at 23.8K and reaching a high of 32.8K towards the end of March. Weekly active users displayed minor fluctuations, starting at 145K and ending the quarter at 153K.
VOGACLOSET - فوغا كلوسيت saw a significant rise in weekly downloads, moving from about 10K in early January to 34.5K by the end of March. Weekly active users mirrored this trend, increasing from 58K to 89K over the same period.
Styli-Online Fashion Shopping had a steady increase in weekly downloads, starting at around 11.7K and rising to 34.2K by the end of March. The app's weekly active users also grew from 60K to 87K throughout the quarter.
ZARA showed a consistent upward trend in weekly downloads, beginning at 18.1K and reaching 28.9K by late March. Weekly active users increased from 121K to nearly 134K during the same timeframe.
These insights highlight the dynamic nature of the apparel app market in the Middle East. For more detailed data and further analysis, visit Sensor Tower.
